Why You Need To Track Your Business
Here at DEB’S WEBSITES & MEDIA we talk a lot about tools and tracking for your marketing business.
Why?
Because there are so many great free and paid tools, software, and tracking systems out there, but how do you know which ones to use?
It really depends on your business strategy, and what it is that you are trying to accomplish.
Important Things To Remember To Be Successful Online
- You must build your business on a solid foundation and know who it is that you are going to serve and how you are going to help those people.
- Once you figure this out – you must have a marketing hub or sales platform, whether that is a blog or a social media platform, or a combination.
- Next, you need to know what action it is that you are trying to get them to take – do you want them to opt into a list? Do you have products or services for them to choose from?
- Take them through a sales process or funnel, providing value and building trust along the way.
- Methods of communication – email and/or social media.
- Figure out ways to introduce people to your business.
- Track your results, improve what is not working, and scale up what is working, for the purpose of making a profit.
- Know how to use both your time and your money most effectively.
So, what kinds of tools and tracking will you need to accomplish these goals?
Blogs and Social Media
Social media is free and blogs are either free or very low cost. So, where do you begin and how do you set it all up?
You can find out by watching this free, over 60 video course with over 8 hours of training!
Learn how to use WordPress as a marketing hub for your business. And how to optimize your blog for the search engines!
WordPress is one of the most effective tools out there and because of plugins, you can get your site to do all kinds of cool things!
Because of the wide variety of WordPress themes, you can make your site look amazing!
Email Autoresponders
One of the most important things that you can do to survive online is to build up an email list.
There are many different email autoresponders to choose from.
In fact, in the past couple of years, email marketing has advanced from the 1990s to the 21st Century!
Did you know that most of the email autoresponders out there are now outdated?
Watch the free video course to find out how!
Creating Digital Products
Digital products are a fantastic tool to reach your audience and bring them into your business.
You can create all different types of videos through PowerPoint, movie videos, screen capture videos, and animated videos.
In order to accomplish this, you need to become familiar with the different types of software out there.
What type of software do you need to create these different types of video products?
And even more importantly, how do you do this?
The free video course will walk you through, every step of the way!
Sales Funnels
Taking your prospects through a sales process is critical to online success.
Once you have advertised to them, where do you send them?
First, you would send them to a landing page with a catchy headline, offering them something of value to get them to opt-in to your list.
Once they have opted-in, this is when you take them through a series of steps.
Some of those steps may include pages on your sales funnel, offering them different options and products at different levels of value.
Another one of those steps is to send them messages, or emails through your autoresponder.
It is important to understand the flow of these steps in a sales funnel.
For example, you will send them from an ad to a landing page (asking them to opt-in). Then you would possibly send them to a sales page (offering them something of value.)
At that point, you may want to send them to an upsell (a product that costs more money but offers more value).
Then, you may want to send them to a down-sell (another product that costs a little bit less.)
You would want to provide them with ways to actually purchase something – to connect them to a shopping cart.
And of course, you want to thank them!!
And finally, you want to have a series of emails in place to begin communicating with them, establishing trust, and building up a relationship.
Tools and Tracking
Did you know that Google provides you with excellent, free tools that can help you to track and analyze your business every step of the way?
Not only can you find out where your traffic is coming from, but you can find out what pages they land on, how long they stay on those pages, and at what point your prospects leave (or exit) your site.
This is critically important in helping you to understand what you need to do to optimize your business. You need the best online advertising tracking software that you can find!
When a person exits your business, do they just leave or do they respond to a CTA (call to action) and opt-in to your list or purchase something?
That last sentence right there is the difference between a business that is failing online and one that is succeeding.
Did you know that you can actually TELL Google to look at and start ranking your pages?
Many people do not realize this. They just sit around and wait for Google to find their sites.
How To Get Google To Find Your Site
But Google has a free tool where you can actually tell Google, “Hey, go fetch my site and let me know what I need to do to improve it!!”
As you can imagine, this could make a big difference between having success or failure in your business.
But it goes even further than that.
There are also “Link Tracking” tools out there that can tell you not only which social media site is bringing you the most traffic, but also which particular ad or blog page that those people came from!
It is critical that you track what is going on in your business. Otherwise, you are basically throwing darts in the dark and trying to hit a moving target.
Occasionally, you might hit that target but for the most part, you will miss it.
It is CRITICAL to track what is working and what is not working so that you can improve whatever it is that is not working and ramp up what IS working so that you can make a profit for YOUR business!!!
Retargeting With Pixels
And finally, did you know that you can place something called PIXELS on every single step of the sales process (or each page of your sales funnel) and see exactly how far along prospects make it through the system you have in place?
For example, if they get to the checkout page and exit without purchasing anything, you can then “follow” them around, showing them your ad over and over again, no matter where they go.
Studies have shown that it takes an average of a few “viewings” of an offer before someone will actually purchase something.
In other words, the more familiar an offer becomes, the more likely they will buy.
If they clicked on your site, to begin with, they at least had some sort of interest, so this is a highly targeted audience.
By “following” them around and trying to sell to them over and over again, you are reaching out to a highly targeted (and interested) audience and increasing your chances of success by many times over!!
This is called “RETARGETING” and it is an amazing and very recent feature in marketing online.
I’m sure you have noticed being followed around on the internet yourself.
Have you ever looked at a pair of shoes on the internet? And then for the rest of the day, you see shoes over and over again? No matter what you click on or where you go?
This may seem downright creepy to the consumer but it is highly profitable for the marketer.
And if your prospect actually DID buy something from your site, you can begin to show them a series of different ads, having an opportunity to sell them something ELSE.
Internet Marketing Has Come A LONG Way!!
Internet Marketing has come a LONG way in the past few years!!!
Rather than being the consumer who sits back and watches and gets all creeped out about it, why don’t you come to the other side?
Become a marketer who is reaping the benefits!!
Learn all about the tools and tracking. Then you can learn how to turn whatever it is that you love to do into a successful internet business.
It is absolutely, 100% free and there is ZERO risk!!
Sign up for your free course now!! You will be blown away by what you can learn!! Click the banner below.
